Emily Featherston, News Editor
After only a little over a year, the self-serve DVD rental kiosk has been removed from the Beeson University Center.
Peter Graphos, president of New Feature Films, the Birmingham company that owns and installed the machine, said that the decision to remove the machine was purely a financial one.
“Our goal was to provide the Samford students with an affordable alternative for their DVD rentals. As a company, we also needed to be sure to make a profit, or at a minimum, break-even,” Graphos said.
The kiosk was bringing in only 25 percent of the revenue needed to break even, averaging 2.5 rentals per day and 76 rentals per month. Graphos said the company needs at least 10 rentals per day, and usually sees about 400 rentals per month.
Graphos said that one of the main challenges is the number of days Samford students are not on campus because of breaks. While there was some activity during the academic terms, it wasn’t enough to make up the difference.
He also said that the problem could also be because of the many options students have to consume media.
For some students, such as junior computer science major Matt Foreman, the problem was clear.
“Frankly I don’t remember the last time I touched a DVD,” Foreman said. “Netflix, Hulu, HBO Go and other video streaming sites are dominating the market. It’s kind of the same as asking why Blockbuster died, even though that happened a long time ago.”
Graphos said that while the kiosk was unsuccessful, he and his company are thankful that Samford gave them the chance.
“We are sad that it did not work out but do not regret trying,” Graphos said.