Samsung Display’s Flex Hybrid folds and expands.
John Kim/CNET
Are foldable phones and tablets cool again? That’ll be up to Samsung, LG, TCL and the other device makers. But after seeing the Samsung Flex Hybrid that folds and slides at CES this week, I’m starting to once again feel excited about the cutting-edge technology that has yet to catch on in a serious way. While the concept design remained in the hands of a Samsung staffer, seeing it for myself renewed hope in the possibilities we have yet to explore with screens that can fold, bend, slide and roll.
As someone who has used a number of these early devices from Samsung, Motorola, Oppo and others I’ll admit to being a bit disillusioned with the appeal of these foldables in recent years. The Flex Hybrid and other prototypes made by Samsung’s Display division may have changed that.
There were slideables, foldables and even some devices that used multiple technologies and all could show up in the not-too-distant future. The Flex Hybrid is a foldable tablet that has an additional display that pulls out, with the demo giving an example of watching a football game on the full tablet screen before pulling out the additional display real estate to see stats and other information.
Samsung Display’s folding prototypes are even wilder in person. #CES2023 pic.twitter.com/cqvgSAVLfE
— Eli Blumenthal (@eliblumenthal) January 4, 2023
Other prototype models, like the Flex S, can fold over multiple times, giving you a smartphone-sized screen when closed and a large tablet when opened. This is something straight out of HBO’s Westworld.
Samsung Display’s Flex S looks like a tablet display straight out of HBO’s Westworld.
David Katzmaier/CNET
The new displays look to give life to the foldable era which got off to a rocky start, with an original Samsung Galaxy Fold that had well-documented issues in 2019. Subsequent models like the recent Z Flip 4 and Z Fold 4 have shown a lot of promise and panache, but neither has caught on despite being pretty excellent devices — we’re talking about 1.1% of global smartphone market share for foldables, according to research firm IDC.
Yet the appeal of foldable devices is growing among buyers as prices gradually come down and refinements are made, with IDC expecting foldable phone shipments to hit 41.5 million units in 2026, up from 13.5 million units in 2022.
Again, these prototypes aren’t meant to be finished products but rather showcases of technology that the company has been working on. It also is being done by Samsung Display, which is a different part of Samsung than the Samsung Electronics unit that produces and sells phones, tablets, computers, TVs and other electronic devices (though the two also work together).
Samsung Display is a supplier, and its screens are found in a host of products not made by the South Korean tech giant. So while Samsung is crafting the screens, it is very possible a different company will bring some of these to market.
“These are all prototypes, concept devices, obviously,” says John Jacobs, vice president of sales and marketing at Samsung Display. “We’re not gonna go out and build millions (of these displays) until we have customers.” Jacobs is hoping that those customers, from phone or PC companies to automakers looking for screens for their future cars, will see the concepts and be inspired.
“That’s kind of what we want to do here is help, if you will… enable creativity and imagination.”
The burden is on other companies to take these screens and build working products around them. While Samsung is demoing the technology at CES, it wasn’t letting media attendees pick up and use the prototypes on their own. Instead, the company had staff members handling the demos.
But unlike so many products and concepts at CES, Samsung seems ready for these displays to take that next step towards becoming a real product. In fact, Jacobs doesn’t think we’ll have to wait too long.
“I think 2024, especially multi-fold devices, become much more of a possibility.”
A lot more work needs to be done by Samsung and others to get us there, but I can’t wait.
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